When you look at a website, you are looking at how the background coding of that particular page displays the layout, images, colour schemes and styling - just to mention a few aspects. When Google searches a web page, it searches just lines of code, alt tags, meta descriptions, content and everything you generally don't even see.
Even though we have broadband, 4G - not long before I'm sure they 5G too - the fact is people don't like waiting to see a page come up on their screen. If they click on your website link, ideally they would like to see the page appear before the sun sets.
So what we try to do is make sure every website is loading as quickly as possible. Obviously you still want the page to look great, but this is one reason why we tend to avoid Content Management Systems like the plague - example one wordpress website we just tested took 9.8 seconds to download and open the page. By that time, your would be customer is ordering their takeaway.
Give us 5 minutes - we're working on client websites. You can always email us now.
to have a chat.